Lay Low: The Backbone
Lay Low came about in 2006, after Lovísa was contacted by a local label that picked up on a raw demo that she had uploaded onto MySpace. Not one to waste an opportunity, LAY LOW’s debut album ‘Please Don’t Hate Me’ was released that same year. An intoxicating take on classic Americana sounds, the record topped the Icelandic charts and became the bestselling original album in the country, winning no less than 3 Icelandic Music Awards.
The new single ‘The Backbone’ has a poetic resonance with Neil Young and P.J. Harvey; a lick of Nancy Sinatra’s husky attitude and a dose of Portishead’s dirty acid trip. Her upcoming LP, set for international release in the autumn of 2012!